On March 30, IKKS is launching the IKKS Free The Sea collection, affirming its commitment to depolluting and protecting the seas. Indeed, the garments in this new series are made from 50% Seaqual® yarn, a high-quality polyester yarn obtained from the recycling of marine plastic waste by Seaqual Initiative.
Like any major brand concerned about its credibility, IKKS has a duty to work with partners who share its vision with authenticity: there’s no question of being accused of greenwashing by chagrined minds! “It’s a risk,” admits Ludovic Manzon, President of IKKS, “but what’s important is that we’re honest in our approach.
Sales pages to support philanthropy
By once again calling on the KNR agency to create its sales pages, the Parisian house has chosen a service provider with a long-standing commitment to an eco-responsible process.
The agency designed and produced five pages featuring the collection’s promise: “We won’t make the world of tomorrow with the clothes of yesterday”.
A corporate page highlights the use of Seaqual® yarn and IKKS’s contribution to financing the Manta, the clean-up boat designed by yachtsman Yvan Bourgnon. Another page allows users to personalize their own numbered, limited-edition sailboat, including claims designed by artist Jisbar.
“Pushing for sales may seem antithetical to eco-responsibility,” suggests Gabriel Kaam, founder of the KNR agency. “But the more the brand sells products from its range, the more it helps fund The Seacleaners, Yvan Bourgnon’s NGO. Being part of it has motivated us and made us proud”.
Social responsibility at the heart of KNR’s development
“This collaboration is in line with our values. With an average age of 30, our team has grown up with environmental issues. We’re not a megastructure,” adds Antoine Roffler, co-founder of the agency.
In fact, Corporate Social Responsibility (CSR) has always guided the agency’s operations. By making maximum use of digital training and collaboration tools, KNR is improving its social and environmental practices: reducing energy and transport costs, recruiting new talent…
This approach is an integral part of the company’s development, and it now offers a remote consulting service, with a dedicated webmaster on hand to assist customers. Some prestigious brands, such as L’Oréal, Etam and SkinCeuticals, have already taken the plunge and subscribed to this offer.
About KNR
Founded in 2016 by Gabriel Kaam and Antoine Roffler, KNR is a digital agency that combines the talents of its founders by specializing in e-commerce for luxury and fashion brands.
Its strong point: an agile mode of operation to adapt to each mission, whether it’s integrating landing pages on Salesforce Commerce Cloud or defining digital marketing strategies.
