Agency KNR Paris has signed IKKS’s omnichannel social marketing campaign for September 2021. This is the continuation of a fruitful collaboration that began with the launch of the IT bag 1440 (one of the brand’s best ever releases) and the integration of the sales page for the “Leather Story” collection.
KNR: the Frenchmen who are liberating Salesforce
Salesforce Commerce Cloud is the global benchmark for SaaS-based online sales and customer relationship management. The KNR agency has developed the unique know-how to integrate multimedia elements into the heart of sales pages designed with this software.
By pushing the boundaries of Salesforce, KNR enables its customers to focus their communications on the user, not just the product. IKKS was able to build trust with its customers by offering them a unique user experience. The brand wanted its audience to assert itself, and KNR gave it the opportunity by putting the user literally at the center of the campaign.
The result can be viewed at: https: //www.ikks.com/leather_story.html/#INTRO
Digital, an essential part of a multi-channel media plan
Founded in 1987, IKKS saw its original disruptive positioning become consensual in the 2000s. From 2020, under the impetus of its new president Ludovic Manzon, the brand is returning to the free-spiritedness of its early days, launching a TV, press and poster campaign.
At the crossroads of communication channels, the landing page designed by KNR takes up the codes of the campaign. The content, whether video or pop-up, is totally customer-centric, adapting to the customer’s device and language. All editorial content, regardless of layout, is in text format for accessibility.
Create engagement and UGC (User Generated Content)
With the “Make your video” module, users insert their own photo or video into the TV spot shots. Elements are automatically modified to match the visual style of the campaign, and in seconds the final montage is ready to share on networks or by message.
The exchange continues on Instagram. For each photo validated and tagged #jefaislacampagneIKKS, KNR’s integrated algorithm reprocesses the image and uses it as a social wall pixel. Each photo becomes a tile in the visual mosaic, contributing to the viral spread of the Leather Story campaign.
IKKS forges a win-win relationship with its public, who embrace the codes of the “IKKS tribe” and become influential relays in their personal sphere. The brand confidently gives a voice to the user, who becomes a social ambassador, spreading the image of products seen in the real world.
An immersive marketing experience
KNR developed a global strategy for IKKS that reaffirmed the campaign’s message, and made use of all prospect contact channels.
The landing page brings together all the messages broadcast across all media. Combining videos, forms and galleries, it creates a giant digital universe in which the user is immersed.
About KNR Paris
Founded in 2016 by Gabriel Kaam and Antoine Roffler, KNR Paris is a digital agency that combines the talents of its founders by specializing in e-commerce for luxury and fashion brands.
KNR’s references include LVMH, YSL, L’Oréal, Minelli, Sandro and The Kooples.
