Oyez oyez! This new article is the first in a long series! At the agency, we thought it might be interesting if each member of Kaam & Roffler shared his or her feelings about the job in the form of aprimer.
So it’s me, Eva, the agency’s Community Manager, who’s inaugurating this new category!
#Ambassadeurs
What could be better for a community manager (sorry, a CM) than Internet users talking about their brand? We love you guys !
#Billet
No, we’re not talking about a Paris/New York round trip (but we’d love to). A post is an article that has been written, usually for a blog.
#Clichés
Ah, the clichés about Community Managers… Between those who think that CM = I work on the Internet = geek = I know how to fix the printer on the3rd floor, and those who think that CM = I work on the Internet = geek = I know how to fix the printer on the 3rd floor.
#Dab
Because when you publish something that works well, you do this:
#Emojis
At Kaam and Roffler, we love emojis (and GIFs). For the fun of it, of course, but also because inserting emojis into tweets increases engagement by over 25%, and increases the number of likes and shares on Facebook. So, what are you waiting for?
#Famille
Because when you’re a Community Manager, your family wonders “But is that a real job?” and tells you “Don’t you want to work instead of spending your time on Facebook and Instagram?”
#GIF
Quite simply
#Humour
At the agency, we try to adopt a fairly friendly tone when speaking to you. As a result, we often use humor to get our message across. Because a CM is first and foremost a human being, who has a duty to be close to his or her community !
#Idées
Maintaining social networks requires constant monitoring and brainstorming, in order to be creative and innovative.
#Musique
I always listen to music when I’m looking for inspiration, it helps me get my creative juices flowing (we’ll have to think about making a playlist of what we listen to at the agency!).
#Outils
Because, yes, a CM doesn’t just spend his time playing around on social networks. We also need to measure the performance of our publications, using statistics and reach calculations.
#Plume
To be a Community Manager, you need to have a very good pen, and therefore excellent writing skills, because there will always be a web surfer to remind you that spelling… Well, that’s not how you spell it.
#Réputation
As Community Managers, we are the guarantors of the reputation, and more specifically the e-reputation, of the company, agency or customer we represent.
#Stagiaire
Many people mistakenly think that Community Managers are all trainees! However, only 20% of current CMs are trainees, as many companies have now realized that this is a profession in its own right.
#Troll
Trolls are the bane of every Community Manager’s existence. If you’re from another world and don’t know what a troll is (because we’re not referring to Harry Potter here), it’s a malicious (but sometimes a bit funny) little human being who runs rampant on the Internet and social networks in particular. He’s here to sting with comments just to provoke reactions and laughter behind his screen at the chaos he’s caused (and that we’re trying to manage as best we can).
#Vocabulaire
“I’m going to buffer at 2pm to get as many RTs and shares as possible, and tomorrow we’ll be pinning and liking on insta.”
Don’t you get it? It’s normal, don’t worry.
#XEva the warrior
Because when you read some of the comments on social networks, you have to have your heart in your mouth.
#Yolo
Because I didn’t have any ideas for this letter. So yolo.
#Zzzzzzz
Because a Community Manager sleeps! Yes, it’s a job where you have to be reactive, but we don’t work 24/7, we’re not robots. And you know what else? We can even go on vacation. 😱
