Maje wanted a landing page designed as an entry point to the elements of the anniversary limited series. For this collaboration with the Parisian fashion house, our challenge as a digital agency was less technical than purely marketing. We wanted to create an intuitive, immersive page that would be easy to memorize, thus increasing the return rate of visitors.
The images flow and respond to each other, perfectly balancing the page. Their dimensions adapt dynamically and fluidly to the size of the window. They form a balanced whole in which the eye follows each of the products presented in turn. The harmony of the page catches the eye and the user settles into a welcoming graphic universe, where videos start as soon as they are displayed.
Each click on an image links to the product page. Its technical data sheet, color options and numerous zoomable visuals provide all the information you need to make shopping easier.
The final element of the page is a carousel, which allows visitors to scroll through a selection of other items in the capsule. A “Discover” button calls for action, displaying a page presenting the entire range.
Regardless of the technical developments required, KNR focuses on its customers’ objectives by optimizing the conversion rate of sales pages.
The result: with over 45,000 views, our page alone generated 5-figure sales, with 90% of revenue generated in the first week!
We’ve designed the landing page like a catalog, emphasizing clarity and completeness, our aim being to provide the visitor with complete information and facilitate the purchasing decision. On this page, for example, we achieved a particularly low bounce rate of 4.32%, when the average is between 20% and 40% for a retail site, according to Kissmetrics. That’s a bounce rate 7.5 times lower than average.
Take a look at our landing-page video… And don’t hesitate to contact us to talk about your own site.
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