Klaviyo is a CRM platform specially designed for B2C brands wishing to automate and personalize their marketing communications. It centralizes customer data (email, behavior, purchase history) to create high-performance email and SMS campaigns. With integrated AI and advanced segmentation and analysis tools, it offers large-scale personalization while maximizing ROI.
Klaviyo lets you make full use of your proprietary data (purchase behavior, interactions, history) to finely segment your audience and automate your email, SMS or RCS campaigns. The result? Targeted, relevant messages that boost engagement and boost your ROI far beyond traditional paid channels, as evidenced by an ROI of up to $36 for every $1 invested in e-commerce.
What’s more, Klaviyo integrates advanced predictive analytics, industry benchmarks, and AI-driven automation – including next purchase date or customer lifetime value calculations. This enables you to anticipate needs and send the right message, at the right time.
Klaviyo lets you segment your customer base in depth – purchase behavior, email engagement, demographics – to send hyper-relevant messages. The result? Dramatically improved open and conversion rates, thanks to communications that really resonate.
The platform also provides precise insights into the revenue generated by your campaigns, the most profitable segments, and gives you benchmarks to continually refine your marketing strategy.
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