Web development
- Integration of premium models
- Shopify configuration
- Development of a customized B2B module
- Implementing multi-market management
- UX/UI optimization for a high-end interface".
Design & User Experience
- Immersive design to reflect luxury
- Advanced customization of product sheets
- Sales tunnel optimization
- Promoting craftsmanship
- Development of intuitive, fluid navigation
Project management
- Kick-off and project setup
- Structuring the roadmap
- Setting up monitoring tools
- Shopify applications and partnerships
- Customer training & support
To assert its high-end positioning, Valois Varden needed a Shopify e-commerce platform that combined operational efficiency with visual sophistication. The challenge was to create a single site capable of delivering an immersive, elegant user experience, while integrating seamless B2C and B2B sales management. This complex project called for a robust, intuitive and scalable solution, adapted to international requirements.
Technical and administration
Valois Varden needed a site that was easy to use, powerful and flexible. The back-office had to be intuitive to guarantee fluid, autonomous management of products, orders and customers. The solution also had to limit the need for logistics and technical maintenance, so that the team could devote itself fully to the strategic development of the brand.
Brand image and luxury positioning
The site had to reflect the world of luxury and reveal the uniqueness of "emotional jewelry". Every detail of the interface was designed to captivate visitors from the moment they arrived, thanks to refined visuals, fluid navigation and an elegant presentation of the brand's craftsmanship. The result was an immersive experience in keeping with the demanding codes of haute bijouterie.
Hybrid B2B/B2C management
Bringing together two distinct worlds on a single platform required a tailor-made approach. Valois Varden needed to offer its private customers a fluid, immersive and elegant experience, while its reseller partners needed to benefit from an exclusive space, designed to simplify professional management. Each account had access to personalized content, differentiated pricing and dedicated functionalities. A sophisticated B2B module guaranteed autonomous tracking of orders and commissions, ensuring smooth and efficient collaboration.
International expansion
As part of its drive to expand internationally, the company wanted a platform capable of adjusting to the specific characteristics of each market. Multi-currency management, localized content and catalogs adapted to local regulations were carefully thought out to guarantee a homogeneous, premium experience for a global clientele. This flexibility, combined with the modularity of the digital solution, ensures smooth, controlled expansion on the international scene.
Premium design concept
The site offers a unique immersive experience, combining refined design inspired by the codes of luxury with intuitive navigation. From the moment they arrive, visitors are captivated by full-screen videos and carefully designed interactive sections. Each piece of jewelry is enhanced by detailed product sheets highlighting the exceptional craftsmanship and richness of the materials used.
Visual immersion Every page reflects the brand’s craftsmanship and excellence. Full-page videos and immersive sections immerse visitors in the world of Valois Varden. Product sheets detail each unique piece of jewelry with refined visuals and a focus on materials and finishes.
Advanced product personalization Our product sheets offer sophisticated personalization options, enabling each customer to create a piece of jewelry that reflects his or her personality, emotions and memories.
Optimized customer experience Fluid, intuitive navigation offers a frictionless experience, with each collection elegantly revealed. Captivating visuals reinforce emotional attachment, transforming the visit into a true sensory journey.
Development of a customized B2B module
A tailor-made B2B module has been developed to offer reseller partners simplified, autonomous management. This sophisticated solution optimizes the administration of professional accounts by providing direct access to dedicated catalogs. Thanks to an intuitive interface, each reseller can track orders and commissions autonomously, reinforcing efficient and fluid collaboration.
Partner account management An intuitive interface enables the rapid creation of reseller accounts, with the option of assigning personalized commission levels, guaranteeing flexible management adapted to each partnership.
Premium area An exclusive area gives access to premium tools, including dedicated training, real-time commission tracking and access to special collections reserved for partners.
Benefit visibility A clear, ergonomic interface enables partners to instantly visualize their benefits, performance and exclusive access, providing a seamless, high-end B2B experience.
Implementing a scalable e-commerce strategy
The platform has been designed to support the brand’s international expansion, by integrating high-performance multi-market management. This functionality automatically adjusts prices, currencies and content according to local specificities, guaranteeing a consistent, fluid experience for every customer, while respecting the regulations and cultural expectations specific to each market.
Multi-market management Thanks to Shopify Markets and Translate & Adapt, the site automatically adapts to the user’s localization. Prices, texts and product catalogs readjust in real time, guaranteeing a fluid, relevant and personalized experience in each target market.
Simplified administration Shopify offers an intuitive interface that facilitates day-to-day site management. The team can administer the catalog, track orders and adapt content autonomously, reducing the technical management burden.
Optimizing international performance:
Advanced analysis tools have been integrated to monitor performance in each market. This approach enables precise strategic adjustments, guaranteeing controlled growth and continuous adaptation to the needs of international customers.
Every stage of the project was carefully planned and executed to ensure a seamless roll-out. From design conception to customer journey optimization, tailor-made solutions were put in place to meet the house’s high expectations and ensure a result that lived up to its luxury positioning.
Design and User Experience
An immersive and refined digital charter has been designed, combining modernity and artisan heritage. Every element of the site has been designed to immerse visitors in a luxurious universe, while highlighting the unique identity of the house. The user experience has been optimized thanks to intuitive navigation and a meticulous presentation of the collections, reinforcing the immersion and elegance of the customer journey.
Shopify Development and Custom Modules
Shopify was chosen for its ease of administration and robustness. Tailor-made features were added, including a B2B module for advanced partner account management, and a jewelry customization module offering a unique interactive experience for B2C customers. This advanced personalization guarantees fluid navigation, adapted to each user profile.
Adapting to international markets
The site's international scope was integrated from the outset. Thanks to Shopify Markets, prices, currencies and content adjust dynamically according to the user's location. This flexibility ensures a relevant experience in each target market, guaranteeing seamless navigation that respects cultural specificities.
Optimizing the customer journey and sales tunnel
An optimized shopping tunnel has been developed to reduce friction points and maximize conversion. Strategically placed reassurance elements and a streamlined interface reinforce user confidence. This fluid path, combined with an intuitive ordering process, contributes to a significant improvement in conversion rates and the overall shopping experience.
Thanks to a complete overhaul and a tailor-made digital strategy, Valois Varden now has a high-performance, scalable e-commerce platform. The combination of immersive design, an advanced B2B module and optimized international management enables the brand to assert its luxury positioning while facilitating its expansion. This digital transformation ensures a high-end user experience and simplified administration to support its growth.
Thanks to a complete overhaul and a tailor-made digital strategy, Valois Varden now has a high-performance, scalable e-commerce platform. The combination of immersive design, an advanced B2B module and optimized international management enables the brand to assert its luxury positioning while facilitating its expansion. This digital transformation ensures a high-end user experience and simplified administration to support its growth.
We’re delighted with the Shopify e-commerce site designed by the KNR agency, combining a strong identity, shopping tunnel optimization and SEO. Beyond the design, we appreciated the follow-up, the sound advice and the expertise. Fluid, responsive collaboration with a privileged contact: we recommend them without hesitation! Many thanks for this collaboration.
Aurore J.
Founder
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