Web development
- Complete migration from WooCommerce to Shopify
- Shopify theme integration and customization
- Advanced configuration of Shopify applications
- Customized optimization for simplified management
- Technical and SEO performance optimization
Project management
- Smooth coordination between design, development and customer
- Monitoring deadlines and making strategic adjustments
- Ongoing communication with Maison Amin Kader
- Detailed planning for a smooth launch
- Post-launch support and performance monitoring
User Experience & Design
- Immersive, refined design, true to the codes of luxury
- Optimizing the customer journey to improve conversion
- Showcasing the company's collections and history
- Improved ergonomics for fluid navigation
- User testing and adjustments based on feedback
SEO & Digital Strategy
- Management of 301 redirects to preserve search engine optimization
- SEO-optimized content
- Performance monitoring with dedicated tools
- SEO Friendly Development
- Improved loading speed
A renowned Parisian fashion house, Amin Kader embodies excellence and timeless elegance. Yet its WooCommerce e-commerce site reflected neither its expertise nor its high-end positioning. Rigid navigation, technical slowness and cumbersome management were holding back its digital expansion, impacting its image and online appeal.
A slow and unstable site
Recurring technical bugs led to excessive loading times and jerky navigation, altering the user experience and the perception of luxury.
Complex and restrictive administration
The management of products and visuals required complex and time-consuming manipulations, preventing fluid updating of the catalog. This administrative burden rendered the site obsolete, severely limiting the brand's autonomy and responsiveness in managing its e-commerce.
Non-optimized shopping experience
The conversion tunnel was complex and unintuitive, imposing numerous superfluous steps that detracted from the shopping experience. The absence of reassuring elements, such as security information, dampened visitor confidence, leading to a high abandonment rate and limiting online sales.
A design that doesn't reflect the brand's image
The site's aesthetic did not correspond to the codes of Parisian luxury, lacking refinement and harmony in the presentation of the collections. The digital experience was at odds with the brand's prestigious identity, affecting customer perception and the desirability of its collections.
Immersive, elegant design
Each page has been designed with extreme precision, blending visual elegance and architectural fluidity to embody the essence of Parisian luxury. The immersive presentation of the collections, enhanced by high-definition visuals and refined animations, offers intuitive navigation and a digital experience faithful to the prestigious universe of the House.
Premium design: Creation of a sober, elegant interface that respects the codes of luxury.
User experience: Fluid, intuitive navigation, highlighting the collections.
Enhanced storytelling: Creation of pages highlighting the company’s history and craft heritage.
Shopify migration for simplified management
The migration to Shopify provided a robust, fluid and high-performance platform, perfectly suited to the requirements of a luxury house. This transition simplified and optimized site management, thanks to an intuitive interface facilitating rapid, autonomous updates.
Total autonomy: simplified management of products, visuals and content.
Improved performance: faster, more stable site, eliminating recurring bugs.
Flexibility: easy addition of new features and extensions.
Optimizing the customer journey and conversion
The shopping experience has been redesigned to offer a fluid, intuitive and optimized conversion tunnel, removing friction points at every stage. An ergonomic redesign accelerated navigation and simplified product selection, while reassurance elements were integrated to reinforce user confidence, improving conversion rates and online sales.
Simplified order process: Fewer steps for fast, efficient purchasing.
Increased trust: Reassuring features (customer reviews, FAQ, secure payment methods).
Omnichannel strategy: Highlighting physical stores to drive in-store traffic.
Driven by a demanding methodology, KNR orchestrated the redesign of Maison Amin Kader’s website with precision, taking care of every detail to ensure a smooth, high-performance transition. From the initial analysis to the final adjustments, each phase was designed to guarantee an upmarket presence, perfectly in line with the standards of excellence of a luxury house.
A WordPress to Shopify migration with no data loss
A rigorous data migration was carried out to ensure continuity of content and information without loss. 301 redirects were implemented to preserve existing SEO and ensure a smooth transition to the new Shopify platform.
Team training and support
Comprehensive, personalized training sessions have been set up, covering all Shopify functionalities, including product management, payment configuration and catalog optimization. Post-launch support was also provided to answer questions and ensure smooth adoption by the team.
Thanks to this redesign, Maison Amin Kader now relies on a high-performance, immersive e-commerce site, perfectly aligned with its brand image. Shopify offers simplified management, guaranteeing the team total autonomy in site administration and catalog updating. With an optimized user experience, the shopping experience becomes fluid and reassuring, helping to boost conversion rates. In addition, the highlighting of the Paris boutiques attracts local and international customers, consolidating the Maison’s physical presence.
Maison Amin Kader now benefits from an e-commerce site that matches its image, combining luxury, ease of administration and performance. The redesign has optimized the customer experience and improved the site’s internal management. Thanks to KNR, the brand is ready to conquer new markets and strengthen its digital footprint.
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