MarocMaroc

+100% conversion rate for cosmetics brand marocMaroc

marocMaroc is a premium cosmetics brand that celebrates the treasures of Morocco with emblematic ingredients such as argan oil. Faced with conversion and visibility problems, it called on KNR, specialists in luxury and cosmetics e-commerce, to redesign the site and boost its performance.

  • Client
    MarocMaroc
  • Technologies
    Shopify
  • Industry
    Cosmetics

Project summary

Actions

Project management

  • Kick-off and project setup
  • Structuring the roadmap
  • Setting up monitoring tools
  • Shopify applications and partnerships
  • Customer training & support

UI/UX design

  • Art Direction
  • Graphic redesign
  • Mobile First layout
  • Figma prototyping
  • Design Shopify Ready

Web development

  • Integration of models from scratch
  • Liquid/HTML/CSS/JS
  • Configuring Shopify applications
  • Development of custom theme options
  • SEO Friendly Development
  • Shopify backend configuration Turnkey (delivery, payment, etc.)

Migration

  • WordPress to Shopify migration
  • Data formatting
  • Configuration of tracking tools (GA4, Clarity, etc.)
  • redirect
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Background and objectives

Revisit everything to boost online results.

marocMaroc, a high-end cosmetics brand, was in a critical situation with its existing website, hosted on WordPress WooCommerce.

Back office management was complex and chaotic, resulting in significant slowness and maintenance difficulties.

In addition, the site suffered from a low conversion rate of less than 1%, and limited visibility despite the richness of its products and authentic Moroccan ingredients.

The need to migrate to a more powerful platform and completely rethink the user experience was clear, to guarantee the brand’s growth and long-term sustainability.

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SOLUTION

Migration to Shopify and complete redesign of the e-commerce site.

To meet marocMaroc’s critical needs, KNR developed a two-pronged strategy: migration to Shopify and a complete redesign of the website.

Custom design

Creation of a new custom template, perfectly aligned with the brand universe, highlighting immersive visuals that transport users into the very essence of marocMaroc.

Customer journey optimization

A complete revision of the customer journey to minimize checkout steps and ensure a smooth, frictionless payment process.

Product page improvements

Product pages were enriched with immersive, engaging content, making it easier to discover products and helping users make their purchase decision.

New features

Introduction of innovative features such as merchandising breaks on product grids and optimized visualization of gifts offered by the brand, improving appeal and user engagement.

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Implementation

Digital reinvention: from Design to Migration

Design redesign

The site redesign started with a custom design conceived for Shopify’s specificities. We created a unique, immersive template that showcases marocMaroc’s rich and authentic universe. High-quality visuals were used to create a captivating, immersive visual experience.

Customer journey optimization

To improve the customer journey and increase the conversion rate, we reduced checkout steps by simplifying navigation and the payment process.

Product page improvements

Product pages were completely redesigned to be more engaging and informative. We included detailed descriptions, videos and customer testimonials to enrich the content.

New features

To enrich the user experience and improve site management, we introduced merchandising breaks on product grids for a more dynamic display. The visualization of promotions and gifts was improved, increasing appeal for customers.

Migration to Shopify

The last phase of the project was the migration of the website from WordPress WooCommerce to Shopify. This step included the secure transfer of all data, including customer accounts, order histories and product inventories, to guarantee a seamless continuity. We configured the Shopify back office to optimize site management, making processes more intuitive and faster.

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Results

Doubled sales, a successful promise.

+0%Year-on-year sales growth

Annual sales increased by over 120% after the launch of the new site. This substantial growth is attributed to an improved user experience, simplified management and enhanced functionality.

-0%Reducing Bounce Rate

The bounce rate, which was initially 81%, fell to 49%. This 38% reduction indicates that users are more engaged and spend more time on the site.

+0sIncreased user engagement

The average time spent on the site rose from 8 seconds to 1 minute and 20 seconds. This significant increase in engagement shows that users find the site’s content more attractive and immersive.

+0%Conversion rate improvement

The conversion rate increased by 103%. This increase reflects the effectiveness of improvements to product pages and the purchasing process.

Need help boosting your e-commerce conversion rate?

The collaboration between Maroc Maroc and KNR has resulted in an exemplary digital transformation, successfully meeting the brand’s initial challenges. Thanks to the migration to Shopify and the complete redesign of the site, marocMaroc now benefits from a high-performance, easy-to-manage platform aligned with its brand identity.

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