AGENCE KNR

Custom e-commerce website redesign

Since 2016, we have been supporting fashion, beauty, and luxury brands in the redesign of their online stores. Based in Paris, we operate in France and internationally to improve design, performance, and conversion.

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Yves Saint LaurentYves RocherValentinoThe KooplesSandroSkinCeuticalsRepettoPatykaMarocMarocL'OréalMajeLancômeKaloesIKKSGivenchyAllies Of SkinUndizSessunEtamDavidoffClaudie PierlotMinelliAmin KaderModalovaRexalineLa Vie ParisAlguaTheraSerica WatchesMaison School of ArtsMaison Valois VardenTag HeuerComtesse du BarryEminenteAlaïaRimowaYves Saint LaurentYves RocherValentinoThe KooplesSandroSkinCeuticalsRepettoPatykaMarocMarocL'OréalMajeLancômeKaloesIKKSGivenchyAllies Of SkinUndizSessunEtamDavidoffClaudie PierlotMinelliAmin KaderModalovaRexalineLa Vie ParisAlguaTheraSerica WatchesMaison School of ArtsMaison Valois VardenTag HeuerComtesse du BarryEminenteAlaïaRimowa

Our custom e-commerce site redesign service

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Redesign audit and strategy

In-depth analysis of your existing e-commerce site to identify pain points and opportunities for improvement. We establish a customized roadmap to modernize your platform while respecting your business objectives and the experience of your current users.

Design and user experience redesign

Complete transformation of your interfaces to create a modern visual identity that reflects your brand’s evolution. Rethinking existing user journeys to streamline navigation and optimize each step towards conversion, with particular attention to the codes of demanding sectors such as fashion, beauty, and luxury.

Migration and technical development

Modernization of your technical architecture while preserving your essential data (products, customers, orders). Secure migration to high-performance technologies, with the integration of new functionalities adapted to the current needs of your business sector.

Performance and conversion optimization

Improved loading times and adherence to Core Web Vitals to maximize SEO performance. Redesign of the sales funnel and application of best CRO practices specific to premium e-commerce to convert more visitors into loyal customers.

Our e-commerce website redesign projects

Discover a few examples of e-commerce website redesigns we have supported. Each project illustrates our ability to modernize an existing online store by improving its design, performance, and user journey, while respecting our clients’ brand identity and business objectives.

UX/UI

Dev

Patyka Paris

Refonte sur-mesure Shopify Plus

Refonte du site e-commerce de Patyka sur Shopify Plus

UX/UI

Dev

Serica Watches

Refonte et Migration de WordPress vers Shopify

Serica Watches showcase

UX/UI

Dev

MarocMaroc

Refonte et Migration de WordPress vers Shopify

MarocMaroc

UX/UI

Dev

Allies Of Skin

Design UX/UI du site Shopify

Allies Of Skin showcase

UX/UI

Dev

Kaloes

Création sur-mesure Shopify

Kaloes showcase

UX/UI

Dev

Amin Kader

Refonte et Migration de WordPress vers Shopify

Amin Kader showcase

Why entrust your e-commerce website redesign to our agency?

Since 2016, we have been assisting brands in modernizing their online stores. Each redesign aims to transform an existing site into a more powerful, faster platform aligned with current user expectations. Our approach combines custom design, technical optimization, compliance with standards, and improved customer journey to boost your sales and brand image.

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Modern and custom design

Your brand identity evolves, and so should your site. We redesign your interfaces with a unique and distinctive design, without generic templates, to reflect your visual codes and differentiate you from your competitors.

Redesigned mobile experience

The majority of e-commerce traffic now comes from mobile. We adopt a mobile-first approach by rethinking your user journeys to offer clear and efficient navigation on smartphones and tablets.

Optimized performance and speed

A smoother site, reduced loading times, and compliant Core Web Vitals: we modernize your technical architecture to boost user experience, reduce bounce rate, and improve your SEO.

Secure migration and compliance

Your product, customer, and order data are transferred securely. Each redesign includes GDPR compliance, SEO optimization, and adherence to accessibility standards to ensure an inclusive and sustainable site.

award-winning agency

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Awards won by our e-commerce agency

Our expertise and creativity are recognized in the luxury, fashion, and beauty sectors.

0 x Trophé EcommerceCampagne Marketing Online
0 x Trophé EcommerceStratégie Mobile
0 x Trophé EcommerceDesign UI
0 x CSSDA AwardBest UI
0 x CSSDA AwardBest UX
0 x CSSDA AwardBest Innovation
0 x Web Guru AwardsSite of the day
0 x WW AwardsSite of the day
0 x AwwwardsMobile Excellence
0 x Web Guru AwardsSite of the day
0 x CSS ReelFeatured
0 x Ad World MasterAgency of the Year

SEO-friendly e-commerce redesign: preserve and enhance your visibility

A poorly anticipated redesign can lead to a loss of organic traffic and directly impact your sales. Our agency adopts an SEO-first approach from conception to secure your rankings and improve your organic SEO. Each project includes a migration plan, optimized technical architecture, and best practices adapted to merchant sites to transform the redesign into a growth lever.

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SEO audit and controlled redirects

Mapping of strategic pages, analysis of existing traffic, and 301 redirect plan. Objective: preserve your SEO achievements and ensure continuity without loss of visibility.

Performance and Core Web Vitals

Optimization of loading times, media compression, and streamlined code. Your new store meets Google's criteria and offers smooth navigation, a key factor for SEO and conversion.

Optimized technical migration

Preservation of your product data, tags, and internal linking. Implementation of structured data (products, reviews, FAQ) to improve your presence in the SERPs.

International and local SEO

Multi-language and multi-currency deployment with hreflang tag management. You are visible both in your local markets and on your international extensions.

Our commitments for your e-commerce website redesign

At KNR, a redesign is not just a graphical or technical update. It is a strategic project that impacts the performance of your online store. To secure your transition and maximize your results, we commit to several key points:

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Guaranteed SEO continuity

We preserve your existing rankings through a comprehensive audit and the implementation of precise 301 redirects. Your organic visibility is protected throughout the process.

Transparency and project management

A dedicated project manager monitors each step and provides you with full visibility on progress. You are informed in real-time and involved in strategic decisions.

Zero business interruption

Our teams plan the redesign to avoid any service interruption. Your site remains operational, and your sales are not impacted during the transition.

Long-term vision

Our redesigns are not limited to meeting immediate needs: they are based on a scalable architecture and sustainable technical standards to support your future growth.

Our 6-step e-commerce redesign process

An e-commerce redesign is more than just a new design. It must preserve your SEO assets, secure your data and improve the user experience to generate more sales. Our 6-step methodology guarantees a smooth transition and a store ready for growth.


Dedicated project managerWeekly Meeting
01

Technical and SEO audit of existing site

In-depth analysis of your current site: performance, organic traffic, customer journey and SEO architecture. We identify the sticking points and the strengths to be retained in order to build the redesign strategy.

02

Migration strategy and target architecture

Plan 301 redirects, preserve internal meshing and migrate content. In parallel, definition of wireframes and optimized user paths to prepare the future experience.

03

Modern design and updated identity

Creation of a customized interface, adapted to your brand's codes and designed to be mobile-first. The aim: to deliver a more intuitive, immersive experience that converts better.

04

Development and secure migration

Robust technical integration with secure transfer of your key data (products, customers, orders). Configuration of the new platform according to SEO and UX best practices.

05

Pre-launch testing and validation

Full quality control: multi-device compatibility, order tunnel, technical SEO, Core Web Vitals performance. Load tests guarantee store stability, even during peak periods.

06

Online launch and ongoing support

Controlled deployment with real-time tracking. Post-redesign support to ensure your site continues to grow.

Your e-commerce site modernized and ready to perform

After the redesign, your store is not just brought up to date: it is configured with all the necessary tools to track your performance and evolve over time. We ensure the continuity of your data (products, orders, customers) and prepare your CMS so your teams can easily manage content.

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Rethought tracking and analytics

Integration of tracking, CRM, ERP, and reporting tools adapted to your new architecture.


Secure platform migration

If your redesign involves a change in technology, we ensure a controlled transfer without data or SEO loss.

Post-redesign maintenance

Support to ensure the long-term stability and performance of your site.

Collaboration

A project?
Let's talk about it.

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Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

FAQ - E-commerce website redesign

Why should I redesign my e-commerce site?

A redesign allows you to modernize your online store, improve the user experience, and integrate the latest technical practices (SEO, security, speed). It is also an opportunity to adapt your site to new uses, especially mobile, and to optimize your conversions.

How long does an e-commerce website redesign take?

The duration depends on the project's complexity and the functionalities to be integrated. A simple redesign can be completed in a few weeks, while a complete redesign with platform change and custom developments requires more time. A precise timeline is defined after the initial audit.

Will my store remain accessible during the redesign?

Yes. The new site is developed in parallel in a test environment. The launch takes place within a few hours, generally during periods of low traffic, to limit the impact on your business.

What is the difference between creating and redesigning an e-commerce site?

Creation starts from scratch, whereas a redesign modernizes an existing site. The objective is to preserve your assets (traffic, SEO, customer base) while bringing technical, ergonomic, and visual improvements to meet new uses.

Will I lose my SEO during the redesign?

A poorly managed redesign can impact SEO. That is why we conduct a comprehensive audit, a 301 redirect plan, and technical optimization to maintain your rankings and improve your organic performance.

How do you preserve my data during migration?

We implement multiple backups and proceed in stages: secure export, tests on a development environment, then progressive transfer. Your products, orders, and customer data remain intact.

What are the risks of a poorly executed redesign?

The main risks concern data loss, decreased SEO visibility, and degradation of the user experience. Our methodology guarantees a controlled migration and an overall improvement of your store.

Do you only work in Paris?

Our agency is based in Paris but supports brands throughout France and internationally. Thanks to our remote project management methods, we ensure the same level of expertise regardless of your location.

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