Création de site e-commerce shopify par l'agence KNR pour Kaloes

Creation of a custom Shopify site to sublimate Kaloes in the luxury world

Kaloes, a symbol of elegance and savoir-faire, boldly blends raffia and leather to create unique pieces. In collaboration with our e-commerce agency, the brand has created a website on Shopify, reflecting the essence of Malagasy craftsmanship while adopting the timeless codes of luxury. This sophisticated yet functional showcase embodies Kaloes’ ambition to shine on the international stage.

Client
Kaloes
Technologies
Shopify Plus
Industry
Fashion & Accessories

Project summary

Actions

Project management

Kick-off and project setup
Structuring
Setting up monitoring tools
Shopify applications and partnerships
Customer training & support

UI/UX design

Art Direction
Creation of the graphic universe
Mobile First layout
Figma
Design

Web development

Integration
Liquid/HTML/CSS/JS
Configuring
SEO Friendly Development
Setting up the Shopify backend Turnkey

Rewards

The Awards

Sac Raphia en cuir artisanat malgache Kaloes

Background and objectives

Kaloes faces three major challenges in its digital transformation.

Since 2000, the brand has embodied Malagasy craftsmanship with passion and authenticity. Based in Antananarivo, the capital of Madagascar, the brand began its adventure by manufacturing raffia accessories, mainly crochet bags and tote bags, bearing witness to ancestral know-how. Today, with over 800 craftsmen at its side, Kaloes has become an essential reference in the field of crocheted raffia, recognized by the greatest fashion houses.

Strategic positioning for luxury

Kaloes wanted to break down the prejudices associated with Malagasy craftsmanship, often perceived as incompatible with the codes of luxury. The aim was to create an online boutique that reflected a modern, premium aesthetic worthy of the greatest French houses, while sublimating Malagasy authenticity and know-how.

An intuitive, easy-to-manage platform

With a small team, the brand needed a custom e-commerce site that was simple to administer and perfectly suited to managing its complex catalogue. The goal was to ensure full autonomy for content updates, order management and future expansion.

A strong digital identity for the international launch

With no significant digital presence, the company wanted to create a site that would serve as a strategic entry point into the international market. The aim was to build a strong brand image, adapted to the expectations of luxury consumers, while preparing the brand to integrate long-term multi-channel strategies.

Installation

A tailor-made solution for a premium e-commerce site from Kaloes

A boutique sublimated by tailor-made design

To promote the exceptional craftsmanship of Kaloes while respecting the standards of modern luxury, we designed a site that combines aesthetics and functionality. Every detail has been worked on to provide a seamless user experience and fluid navigation on all devices.

Unique artistic direction: A design that blends the authenticity of Malagasy craftsmanship with the elegance of luxury graphic codes.
Intuitive navigation: an interface designed to guide the user through a fluid and immersive discovery of products.
Optimized mobile experience: A “Mobile First” approach to guarantee perfect consistency across all devices.

Customized integration for simplified management

To meet the unique needs of Kaloes, we designed a custom Shopify site that combines performance, simplicity and adaptability. This solution was developed to centralize e-commerce operations while offering an optimal user experience, making the team’s day-to-day work easier.

Centralized management: an intuitive system for easy management of products and orders.
Autonomous updating: Content that can be easily modified, without the need for technical skills.
Tools adapted to everyday life: An infrastructure designed to adapt to the pace and needs of the team.

A technical architecture built for excellence

We paid particular attention to the technical optimization of the site to ensure an exceptional user experience. By focusing on speed, reliability and scalability, we have developed a solid foundation that supports Kaloes’ growth ambitions.

Fast loading times: Smooth navigation thanks to a Shopify-optimized site.
Scalable flexibility: modular architecture for adding future features without compromising stability.
Multi-channel integration: perfect compatibility with third-party tools for an ambitious strategy.

RESULTS

100% target achieved

Ultra-fast architecture for an optimal experience

Thanks to the Shopify site's bespoke design, every technical aspect has been meticulously optimized to deliver exceptional loading speeds. With an impressive score of 91/100 on Google PageSpeed Insights, the site guarantees smooth, instantaneous and seamless navigation, whether on mobile or desktop. High-performance infrastructure and streamlined code meet the highest expectations in terms of user experience

Total autonomy for Kaloes

With an intuitive interface and intelligent content structuring, the Kaloes team can now manage the entire site without external assistance. This increased autonomy enables them to easily adjust collections, integrate new products and develop their offer in line with market trends and needs.

Easier expansion into international markets

The integration of multilingual and multi-currency options has been designed to facilitate international deployment. Thanks to optimized order and payment management, Kaloes can now conquer new markets without technical complexity, while guaranteeing fluid navigation and a seamless shopping experience for its customers worldwide.

A stronger brand image and luxury positioning

The site now reflects Kaloes' premium DNA, combining refined design with an elegant presentation of Malagasy craftsmanship. The visual identity has been carefully crafted to ensure consistency with luxury standards, reinforcing the brand's credibility and appeal to its target audience.

A scalable, sustainable platform

Thanks to a modular architecture and modern technologies, the site is designed to evolve at the same pace as the brand. This flexibility makes it possible to integrate new functionalities and adapt the platform to future needs without compromising its stability or performance. We configured the Shopify back office to optimize site management, making management processes faster and more intuitive.

Looking for a custom Shopify solution for your brand?

Kaloes’ experience demonstrates our ability to design e-commerce platforms that are powerful, elegant and scalable. Whether you need to structure your digital presence, develop a site tailored to your ambitions or optimize the user experience, our Shopify expertise is at your service.

Kaloes

Luxury Leather Goods

KNR designed our entire e-commerce site: development and design. And with the premium design, we were able to strengthen our positioning as a premium brand. A more credible, reassuring image that helped us convince our target customers and retail partners.

The extra: responsiveness, follow-up, creativity.

Miora R.

Project Manager

Collaboration

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