IKKS made its mark with the launch of its new IT Bag 1440, the bag designed for the dynamic woman. With this in mind, the KNR agency worked on an ultra-digital concept, using the geek and nerd codes that are now part of pop culture.
We designed an immersive campaign, with a pronounced and assertive graphic universe. An interactive, playful campaign, where the user is not just a spectator, but is invited to participate and have his say. Our concept is an experience, where the user loses his bearings as his world transforms before his eyes.
The entire site is decked out in the campaign colors, from the home page to the menu, including the header, which uses the campaign codes. Disruptive elements are added throughout the IKKS site during browsing. It’s a one-way plunge into the 1440 universe.
Throughout the campaign, immersive, responsive landing pages are available to help users discover the world of the 1440 bag. Each of these pages deals with a specific topic and follows the progress of the campaign. The campaign’s entire digital charter was designed to break with fashion codes and impose a new style, that of the 1440s.
The IKKS campaign knows no boundaries, and it’s also on Instagram that the 1440 breaks codes. The entire graphic universe and codes of the campaign are installed on the IKKS Instagram profile and take over the stories throughout the campaign. Through intrigue and hidden messages, followers discover their future bag, the 1440.
All campaign pages have been designed to interact with the user. Whether it’s secret codes to find, schematics to unlock content or mini-games, there’s always something to do to get involved in the 1440 campaign. He’s not just a spectator: he’s invited to participate and have his say.
As the campaign evolves, certain content is added in a specific order. It’s also an opportunity to reward the most committed users of the IKKS brand with previews and exclusive content. What’s more, the IKKS site is highlighting the influencers who collaborated on the campaign, offering them a spotlight on the site via a landing page dedicated to their personality.
The IKKS 1440 campaign was divided into several phases, from the launch to the reveal of the bag, but also continuing to feed the 1440 collection with new declinations and variations. The KNR agency developed all the pages for the new collections in the 1440 range.
The campaign was designed in several stages to create excitement and suspense around the event. From teasing to revealing the bag, each phase is worked on to bring a little more content to users. It’s an experience in which the user loses his bearings as his world transforms before his eyes.
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