KNR in the air for Sandro

The Fly Away collection tells the story of a group of friends who come together to build a flying object, a symbol of their desire for freedom. They move through an environment outside of time and far from the cities. Our challenge was to invite a naturally hyper-connected user to join this group of escapees and take part in their adventure.

The page opens on a full-width video that the visitor starts as if joining the group, to the rhythm of a festive soundtrack. In addition to inviting immersion, this multimedia introduction sets the tone of the collection and encourages visitors to explore the page further. The other video sequences on the page, without sound, start automatically and loop. By minimizing interface elements and the need to interact, the immersion is even stronger for the user.

The page is built in responsive design. The introduction video occupies the entire screen. To achieve this, we detect the user’s display dimensions to load the sequence best suited to their format: portrait or landscape depending on mobile or desktop. The introduction text sits just below the fold, immediately followed by the calls to action (CTAs) that lead to the collections. A slider closes this part of the page, where every image and every title is clickable and points to a different part of the catalogue.

The colour palette is particularly important on this page. We chose shades that are both summery and complementary to Benjamin Armand’s photographs. The colours bring out and enhance the seventies treatment of the shots. We stay outside of time, outside of landmarks: graphic consistency contributes to the visitor’s immersion.

The landing page we designed generated 17% more views than the previous collection’s page, with bounce rate down sharply by 16%. Visitors stayed 31 seconds on average and scrolled more than a third of the page, with 34% scroll.