For its Autumn-Winter 2021 collection, Maje’s motto is “Back to fun”, and the Parisian designer has chosen KNR to compose the seasonal sales page on its website.
Whether they enter alone or with a best friend in personal shopper mode, Maje ambassadors take over the intimate space of a fitting room, playing with outfits, combining materials and even taking advantage of the mirrors for an express make-up touch-up.
The photos are arranged in responsive design grids that fill the screen from edge to edge, on smartphone, tablet or laptop. The aim: to occupy the visitor’s entire field of vision, as if in the heart of a real fitting-room. The effect is reinforced by our selection of low-angle or tight-framed shots, to evoke the limited visual distance in the cabins.
And then we recreated the atmosphere right down to the soundtrack, by suggesting we listen to Blondie’s Heart of Glass.
Each range in the collection has its own series of images: we played on the visual cohesion between models in the same range to reinforce immersion in the brand’s universe.
Because interactivity is fundamental to KNR, each photo is a link to the article page, and each series of images ends with a carousel extracted from the catalog, followed by a call-to-action button.
To keep the visitor’s attention, we inserted video sequences into grids normally designed for photos. As a result, framing dynamically adapts to each screen.
A small technical feat from KNR that pushes the limits of Salesforce Commerce Cloud.
Maje’s landing page translates the campaign into visual storytelling, also aimed at a public discovering it for the first time. The user goes behind the curtain and watches the fittings right up to the final choice, with still and video content. An immersive experience that encourages conversion and memorization.
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